LONDON (AP) — Oxford University Press has named “brain rot” its word of the year. It’s defined as “the supposed deterioration of a person’s mental or intellectual state,” especially from consuming too much low-grade online content. Oxford University Press said Monday that the phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before. It was chosen by a combination of public vote and language analysis by Oxford lexicographers. The five other word-of-the-year finalists were demure, slop, dynamic pricing, romantasy and lore. Oxford Languages President Casper Grathwohl said the choice of phrase “feels like a rightful next chapter in the cultural conversation about humanity and technology.”… Continue Reading